My logo is an abstract Letter R influenced by esotericism and an old english type face.
while working on this logo i wanted to make something that wasn't too busy as a logo, but also not too simple. I wanted to make something that i felt defined me, and included elements that I enjoy in art such as proportion, position, and gesture. I had a pretty solid idea what I wanted my final logo to look like so I began to create that figure in the very first sketch. I added the lightning bolt because it is a symbol that I always admired, even as a small child. I then improved on line thickness and gesture of the flares when I moved on to the second draft. The third sketch is when I added the crescent moon form between the "hook" of the R because I wanted to continue to add symbols and shapes that have been a part of my aesthetic for for years. My fourth and final sketch is when i added dotted lines to taper the bold pink that I decided to use for my R. I then outlined the R with a fine tip black art pen. Even still this wasn't enough dimension for me so I added the geometric wires poking from the lightning bolt at a 90 degree angle to counter act the landscape format of the logo itself.
The most important discovery I made during this process was the importance of tracing paper. My use of tracing paper helped me more accurately improve each draft without straying far from my original idea.
No comments:
Post a Comment